belongs to the TSILIDIS Group of Companies, which
was founded in 1965. To be noted here that the
last five-years the growth of the group was rapid due
to the establishment of system franchising with the discreet
The company achieved to offer in the
consumer what precisely is missing from the market,
the modern and at the same time qualitative children's shoe.
The products that allocate exclusively
in the Greek market, are manufactured in 35 factories of Italy
from leading designers of the two countries, which take care
the creation and completion of the collection. The company's collection
of shoes is constituted by 600 models, which are characterized
by modern line, trendy combinations of colours, irreproachable
style, high specifications of quality and anatomy.
Currently there are a total of 34 franchised
shops of FORMENTINI.
Also company's products exists
in more than 120 selectively children's shoe shops around big
cities in Greece.
The prices, according to the fashion and the
quality they offer, are characterized reasonable and competitive.
The company participates in a big advertising
campaign both in the TV and press. Big advertising
panels exist also in the national roads and in central points
The group FORMENTINI
offers franchisees, in order to open their own shop, the
possibility of promotion of other famous children's
shoe makes that facilitate the parents to choose for
their child through a shop that allocates the name and prestige
of FORMENTINI and other famous and equally
qualitative children's shoes. Known companies are the italian
athletic company FRUTTA, LOTTO, DESTROY JUNIOR, MOKINE,
MISS MOKI, NICO BOCO, PECHE D' AMOUR, PIMPOLHO.,
This naturally has as a result the increase of
the shop's prestige in his area giving larger and
more rapid financial expectations in the franchisee.
Also the up date briefing of specialised personnel
that is always next to the franchisee with
continuing support and right work planning growth for each
season, is characterized by the persons in charge of the group's
network as one of the most important assistance that the
company offers to the franchisees.
Another team that deals with market research
as well as individuals that are found continuously abroad
offer their services for tendencies of fashion that is judged
as an important offer in up to today successful growth of company
Successful also is characterized by the
company, her presence in the Report Middle East and North
Africa International Franchising Exhibition (MIFE 2002)
that was held in Egypt in the hotel Marriott Palace from
31 March until 3 April 2002 aiming at the expansion of shops
FORMENTINI in Arabic
countries as well as in countries of North Africa.